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EXTERNAL JOB TITLE: CATEGORY MANAGER VISIBILITY
AUTOREQID: 30519BR
FUNCTION: Sales
TYPE OF JOB: Full Time
COUNTRY: Nigeria
JOB TITLE: CATEGORY MANAGER VISIBILITY
LEVEL: Level 5 (M1)
REPORTS TO: Category Manager Cold &Visibility
CONTEXT/SCOPE:
Guinness Nigeria Plc is a major market for Diageo and is No 2 in the World for Guinness. GNPlc has 2 Breweries in Nigeria, with a large National sales force.
A key contributor to the success of the GNPLC strategic plan is an effective Customer Marketing team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.
DIMENSIONS:
A) FINANCIAL
A portion of the brand budget is spent on reward and Point of Sales items and another portion on promo activation.
A portion of Below-the-line (BTL) budget is spent on Point of sales & reward items.
B) MARKET COMPLEXITY
Customer marketing (CM) & Marketing ensure Point of Sales Materials (POSM) plans are in line with guidelines. Field sales to ensure plans are executed with excellence. Consumer planning and research (CP&R) leverage shopper & Category drivers understanding in POSM design & Choices
Purpose Of Role
Deliver Sustainable Competitive advantage for GNPlc by:
• Supporting the definition of the GNPlc. Portfolio Visibility strategy.
• Translate the visibility strategy into POSM choices/Provide overall solution of Moment of Choice
• Manage effectiveness of End to end POSM (point of sales material) process; from design choices to in market execution
• POSM budget effectiveness
• Enabling Joint Value creation with customers via GNPlc POSM solutions
• Winning at the MOC (Moment of Choice) via Brilliant POSM execution
ACCOUNTABILITIES
Strategy: Translating the visibility strategy into Portfolio POSM choices and support CP&R on visibility/POSM based research and translating strategies into design and execution
Design: Work with category managers, marketing and design agency to come out with POSM design solutions for the categories. Incorporate Shopper/consumer/customer insights and category drivers for each category into the design solution.
Supplier and Production: Work with Procurement as the CM business contact to assess and qualify supplier(s) for the production of POSM items for projects. Forecast volumes for POSM by incorporating categories requirements.
Delivery and Tracking: Follow up on POSM delivery to destination in line with timing, quantity and quality. Responsible for CM stores POSM inventory/movement to ensure proper management / utilization of POSM, and timely execution
ROLE REQUIREMENTS
• Category Knowledge Capability
• Insight Based POSM solutions by Channel
• Activity Management
• Coaching
QUALIFICATIONS, EXPERIENCE AND SKILLS REQUIRED
• Degree level or equivalent with minimum 5yrs commercial experience and good track record in field sales & customer marketing.
• A good understanding of all Diageo Way of Selling Capabilities and tools. Strong capability and able to coach others in Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
• A good understanding and strong capability to coach others on customer marketing fundamentals& BTL process.
LEADERSHIP REQUIREMENTS
Embody the Diageo Capabilities.
KEY MEASURES
• Activities success rate, Visibility & POSM targets
• POSM hit rate (timing, deployment, turn-around time etc) & budget effectiveness
BARRIERS TO SUCCESS IN ROLE
• Being out of touch with trade, shopper/consumer and field Inability to collaborate effectively with the category teams and field sales.
• Inability to generate insights and translate them into specific actions
• Inability to properly identify and mitigate risks
FLEXIBLE WORKING OPTIONS
Based at HQ in Lagos with minimum of 25% of time in trade.
HOW TO APPLY
Log on to www.diageo.com &
Click on ‘Careers‘
Click on ‘SEARCH & APPLY’, Click on ‘SEARCH OPENINGS‘ go to ‘key word‘ (Box 5) and enter the Ref No.
